The MINI brand is using #NEXTGen to present, in a world exclusive, the MINI Vision Urbanaut – an all-new interpretation of a vision of space. This digital vision vehicle offers more interior space and versatility than ever before, but still on a minimal footprint.
The Vision vehicle uses the three MINI moments – “Chill”, “Wanderlust” and “Vibe” – to showcase a wide range of usage scenarios that extend well beyond actual driving.
The Chill moment turns the car into a kind of retreat, a haven where you can relax – or work with full concentration – during a journey. Wanderlust is the “driving moment”, in which the driver can choose to utilise automated driving functions of the MINI Vision Urbanaut or take the wheel themselves. The MINI moment Vibe puts time with other people at centre stage –, while the car opens up to a maximum.
The exterior and interior change to reflect the MINI moment at hand and give the experience the best possible stage. An all-encompassing user experience design, sustainable materials and an all-electric drive system are additional ingredients of the overall concept.